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Engagement & Communication Tools

OVERVIEW

Engagement and Communication Tools are used to disseminate information, gauge interest and evoke action about a new initiative, program, or intervention. Managers and administrators may introduce a new initiative at an all-staff meeting by providing talking points, factual information, and flyers. Supervisors may discuss the new initiative during a unit meeting by presenting statistics and fact sheets. Social workers may talk to their peers about the initiative by presenting advertisement in the form of an introductory letter or brochure.

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ENGAGEMENT AND COMMUNICATION TOOLS

Examples are provided below, they may include, but are not limited to:

  • Fact sheets
    • Example #1 - Facts about what happens to children who live without fathers
    • Example #2 - Strategies, Inc. provides a list of things to do to build strong relationships with father

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  • Introductory letters - An example of a letter written by management to inform his/her department about a new father engagement initiative

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  • Flyers
    • Example #1 - Strategies, Inc. provides a series of informational webinars with fathers/father engagement as the topic.  Multiple audiences can attend the webinars
    • Example #2 - Napa County distributes this flyer to staff within and outside of the child welfare system as a recruiting tool.  

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  • Brochures - Another state's example of a brochure that can be used as an informational tool or a tool for recruiting fathers 

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  • Talking points
    • Example #1 - Napa County provides a list of things that people can do to resolve conflicts
    • Example #2 - Napa County provides a list of rights/privileges of parents
    • Example #3 - Napa County provides a list of things that fathers can do to be better fathers
    • Example #4 - (SPANISH) Napa County provides a list of things that fathers can do to be better fathers

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  • Advertisement
    • Example # 1 - A video developed by the Northern Region Training Academy.  It stresses the importance of an involved father, shows experts talking about fatherhood, and ntegrates President Obama's speech on fatherhood.

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  • Other valuable information
    • Example #1 - A PowerPoint presentation by Pamela Stewart, Training Supervisor, San Bernardino County, and Mark Lane, Director of Children and Family Services, San Mateo County
    • Example #2 - A PowerPoint presentation by Kyle Pruett, Yale University, discussing why it is vitally important to incorporate father awareness into child welfare practice.

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ENGAGEMENT AND COMMUNICATION TOOLS USED BY OUR PARTNERS

Here is a sample of communication tools that have been used in organizations with staff, the community, and other stakeholders.